With the NFL season here, the Steelers and Acrisure Stadium have exciting changes coming for 2025, with plenty of enhancements for fans to take advantage of.
"We are committed to constant improvement across every part of our business," said Ryan Huzjak, the Steelers Senior Vice President of Business Operations. "By listening to our fans and acting on their feedback, we're making meaningful changes to enhance their game day experience. Our goal is never to stand still, but to keep raising the bar."
One of the first highlights fans will notice is a 44 x 25-yard football field that is now in place outside of the stadium, near the Gate A Lawn. The field will be utilized as part of 2026 NFL Draft activities, as well as by the Steelers and University of Pittsburgh on event and game days.
Fans will be able to enjoy a new marquee videoboard that has been installed along Art Rooney Avenue, on the East side of the stadium. The board will be used for graphics and scores on game day, and will be another element in place for the 2026 NFL Draft.
For fans who want to connect with the Steelers social media channels on game day, a new and upgraded Wi-Fi system has been installed through Extreme Networks, featuring more than 1,300 access points.
Football and food always go hand-in-hand, and Acrisure Stadium is making sure fans have plenty of options. New concessions have been added to upper East sections 506 and 516, and upper West sections 529 and 534. Among the offerings are pulled pork nachos, featuring fresh jalapenos and cilantro lime crema. Fans in the UPMC Club and the West Club can access Steel City Markets, which features game day classics such as hot dogs, nachos, soft pretzels, beer, soda and water with a self-checkout feature. In addition, new Pick 6 Sammies are located in the UPMC Club (209) and West Club (233) and include chef-crafted, premium sandwiches.
There are plenty of other new and exciting features at Acrisure Stadium, as well as some returning favorite features.
Below is a full rundown of the remaining features courtesy of Acrisure Stadium:
FEATURED DESTINATIONS
• During the offseason, an official 2026 NFL Draft Countdown Clock was installed on the North Shore Great Lawn. The eye-catching structure marks the days until one of the most anticipated events in professional sports, which is set to bring hundreds of thousands of fans to Pittsburgh next April. The countdown clock serves as both a visual symbol of Pittsburgh's growing excitement and a unique photo opportunity for residents and visitors alike.
• Displayed on Art Rooney Avenue during Steelers game days, the 2026 NFL Draft Mobile Exhibit showcases Pittsburgh's deep Draft legacy—from the event's origins to the franchise's evolving philosophy. It also celebrates western Pennsylvania's remarkable football pipeline: 150 NFL players from 58 local schools, including 23 Hall of Famers. When not featured on game days, the exhibit will be open throughout the 2025 season in the FedEx Great Hall.
• The Steelers Hall of Honor Museum now features a new changing exhibit commemorating the 20th anniversary of the Steelers Super Bowl XL victory. The exhibit will allow fans to relive the 2005 season start to finish and is the latest addition to the museum which is home to more than 50 Hall of Honor inductees and over 10,000 square feet of Steelers history. The exhibit will run through the summer of 2026. Tours can be booked at steelers.com/museum.
• As the Terrible Towel marks its 50th anniversary this season, fans can celebrate the iconic symbol by visiting the Terrible Towel wall located in the FedEx Great Hall. The installation is dedicated to the towel's rich history and cultural impact dating back to its creation by legendary Steelers broadcaster, Myron Cope. It also includes a massive 400-square-foot Terrible Towel, perfect for photo opportunities on game days and during stadium tours.
• In addition to being filled wall-to-wall with black & gold gear, the Steelers Pro Shop will also carry Exclusive Steelers Gear including the Ireland Collection, the 1933 Legacy Collection and 2026 NFL Draft merchandise. And just in time to celebrate the 50th anniversary of this iconic symbol of Steelers Nation, a new Terrible Towel Kiosk will be located inside Gate C (Heinz Gate).
IMPROVED TECHNOLOGY
• Acrisure Stadium Mode, which is part of the Steelers mobile app, will continue to enhance the Steelers fan experience on game day from start to finish. The latest amenities include:
- A Stadium Virtual Assistant that can help fans get assistance with any questions regarding the Steelers or Acrisure Stadium 24/7/365.
- An Opt-in to Push Notifications for stadium news and game day and stadium alerts.
- Ability to Reserve Game Day Parking with JustPark from the convenience of the app (or online from the JustPark website.)
- Safety Enhancements like the ability to report issues as they happen in the stadium during a game directly to the stadium dispatch center.
- Mobile Ordering to avoid the lines at select concession stands.
- A new Lost & Found icon in the stadium app. Fans can now quickly alert our team when an item goes missing, making it easier than ever to reconnect fans with their belongings.
• ChargeFuze Stations, located conveniently throughout Acrisure Stadium, mean devices stay charged and memorable moments don't get missed. A new station has been added near section 527, and stations in the following sections have been updated: Gate B, Gate A-East, Suite B, Suite C, the PNC Champions Club, Section 123, the UPMC Club, and the West Club.
NEW IN-GAME FEATURES & ENTERTAINMENT
• Fans will experience the best the game has to offer thanks to an updated graphics package for the Steelers Scoreboard Show. Fans can expect an immersive experience using photorealistic environments creating exciting moments on game day.
• Fans will want to be in their seats early so they don't miss the New Team Entry Video that precedes player introductions.
• An Updated Replay System and Audio Enhancements will also improve game day experience. With the ability to take in multiple cameras including in-house scoreboard cameras and network cameras, fans will benefit from the best replay angles throughout the game.
BACK BY POPULAR DEMAND
• Steelers Student Rush returns for 2025. The team's signature program for college students, Student Rush, offers affordable, authentic, and memorable Steelers football experiences at Acrisure Stadium via a limited Standing Room Only ticket inventory for each home game. Tickets are priced at a student-friendly rate. The program, now in its third year, will include new features for the 2025 season. Students who respond to secure tickets each week will be entered to win autographed giveaways as well as a chance to bid on a pair of tickets and sideline passes. The highest bidder wins and proceeds go to the Art Rooney Scholarship Fund. Additionally, students who refer the most friends each month of the season will win sideline passes and game tickets, autographed items, and Pro Shop gift cards.
• Fans can once again purchase a commemorative ticket to relive the moments of each game of the 2025 season!
• In collaboration with Commonwealth Press, the Steelers will release 10 commemorative posters for the 2025 season – one for each home game, one for the Ireland game, and one to commemorate the entire season.
• The historic Three Rivers Stadium Display, located in the West Main Concourse, features actual Three Rivers Stadium lockers of former Steelers including Hall of Famers Joe Greene, Franco Harris, and Bill Dudley.
• A variety of Acrisure Stadium tours are available year-round for fans wanting the full Acrisure Stadium experience. Game day Weekend tours offer fans a special behind the scenes look at game day prep.
