Steelers Privacy Policy

Steelers Privacy Policy

LAST UPDATED: October 28, 2019

  1. What this Privacy Policy Covers
  2. Personal Information We Collect through Our Services
  3. Personal Information We Collect Using Cookies and Tracking Technologies
  4. Personal Information We Collect from Other Sources
  5. Our Mobile App
  6. How We Use Personal Information
  7. Why and With Whom We Share Personal Information
  8. How to Restrict Tracking Technologies and Personalized Advertising
  9. How to Opt-Out of Promotional E-mails
  10. Social Media Activities and Links to Other Websites
  11. Security
  12. How Long We Retain Personal Information
  13. Children's Online Privacy
  14. Privacy Rights of California Residents
  15. International Users
  16. How to Access and Manage Your Information
  17. Changes to this Privacy Policy
  18. How to Contact Us

What this Privacy Policy Covers

The Pittsburgh Steelers (the "Steelers", "we", "our", or "us") have adopted this Privacy Policy to guide how we collect, use, and disclose personal information. This Privacy Policy applies to personal information we collect when our fans and visitors (“you” or “your”) use our website and mobile application or attend games, special events, or in-person services (individually and collectively referred to as our “Services”), and personal information we may obtain from other sources. By using our Services, you agree that you have read and understood the terms of this Privacy Policy.

Our Services include:

  • Our Website at:, operated in cooperation with the National Football League(“NFL”) and (“Websites”);
  • The Steelers' Official mobile application (“Mobile App”);
  • Other online and mobile services that link to or post this Privacy Policy;
  • Attending our games, shopping at our retail locations, and participating in special Steelers’ events and activities; and
  • Communications with us by email, social media, mail, telephone, text, and in-person,

The term "personal information" in this Privacy Policy refers to:

  • Non-public information that identifies you directly, such as your name, street or e‑mail address, birthday, and payment card information;
  • Information that may be identified with you indirectly, such as your device IP address, mobile device ID, geolocation data, and data from cookies and other internet technologies; and
  • Other information associated with you, such as your interests, job, personal characteristics, and preferences.

This Privacy Policy does not restrict in any way our use or sharing of information that has been aggregated in a way that no longer identifies you or can be linked to you.

If you provide information to us via social media platforms and other sites operated by third party providers, the third party’s privacy policy will govern how the third party collects and uses your information.

Personal Information We Collect through Our Services

Transactions and Billing: When you conduct a transaction with the Steelers, such as purchasing game or special events tickets, purchasing merchandise online or at one of our Sideline Stores, or registering for an event or activity such as a training camp or family fest, we collect and use your name, postal address, telephone number, email address, credit or debit card information and other billing information needed to process your payment or invoice the charges and complete your transaction.

Mobile App: You can set up a fan profile on our MobileApp and log in to take advantage of certain services such as contests, games, and exclusive content. You will be asked to provide your name, email address, and a password. For some features, we may ask for additional information, such as your postal address, telephone number, birth date, which you may provide at your option. You can edit your profile at any time.

Steelers Email Alerts: To receive free Steelers email alerts with team news, promotions, and merchandise offers, you can sign up on our Websites, Mobile App, at events, and other Steelers locations. On our email sign up page, you will be asked for your name, email address, city, state, and country. You may also choose to tell us your birthday, favorite player, and other information. You may cancel your free email subscription at any time by following the opt-out instructions provided at the bottom of any Steelers email message.

Games, Contests, Raffles, and Sweepstakes: We ask for your name, email, telephone number, postal address and birth date when you register for Steelers-sponsored contests, games, raffles, sweepstakes, or similar offers (collectively, “Contests”). Your birth date confirms your eligibility to participate in the activity and your contact information will be used to notify you if you are a potential winner. The rules of each activity will provide details about how your personal information will be used and whether your personal information will be shared with the Contest sponsor.

Gamedays and Events: We collect attendee information at Heinz Field on game days and special events such Steelers Training Camps and family activities and retain this information in your fan profile. The NFL conducts post-game surveys of ticket holders who agree to provide their email address.

Ticket Holders: We collect information about our Season Ticket Holders, Suite Holders, Club Seat Holders and those on our ticket waiting list through the Steelers ticket office, both digitally and on paper. This information is included in our fan profiles.

Information You Post Online: The Steelers may provide fans with ways to post publicly accessible comments, questions, and images on our Websites. You may be asked to submit your name, email address, and city, state and country before submitting a post. You should be aware that any personal information you choose to post in this way is public and may be read, collected and used by others and may remain on the public forum indefinitely. We have no responsibility to publish or edit any of your submissions; however we will make a reasonable effort to remove a posting upon your request. (Please see, “How to Contact Us.”) We encourage you to exercise caution when deciding to disclose personal information or images. For more information, see our Terms of Service.

Fan Polls and Surveys: Participation in our fan polls and surveys is voluntary. If you choose to participate, we may retain information from your responses in your fan profile; but only the aggregate poll results are publicized.

Information We Collect Using Cookies and Tracking Technologies

When you use our Websites and Mobile App, data about your usage of these Services is automatically collected by the Steelers, the NFL (on, and our authorized service providers by placing internet and mobile analytics tools such as cookies, web beacons, tags, and similar devices on your computer or smartphone browser. Some of these data are used only during your current session; other data are logged, stored and may be combined with other information about you. The types of data collected using these technologies may include:

  • Your Internet Protocol (IP) address, which is the number automatically assigned to your computer when you access the Internet and may indicate your general geographic location;
  • Data needed to recognize your user name and password and connect you to your profile;
  • Geolocation data collected when you use the Mobile App;
  • Other unique identifiers, including mobile device identification numbers;
  • Your browser type and operating system;
  • Sites you visited before and after visiting the Services;
  • Pages you view and links you click on within the Services;
  • Standard server log information; and

Information about your interactions with email messages, such as the links clicked; on and whether messages were received, opened, or forwarded.

The Steelers, the NFL, and our authorized business partners use the information derived from these technologies for data analytics and personalized advertising purposes. For information about restricting this form of data collection, see “How You Can Restrict Tracking Technologies and Personalized Advertising.”

Information We Collect from Other Sources

We may obtain personal information about you from third party sources and may combine data from these sources with other information we have about you to update, expand and analyze our records, identify new customers, and provide products and services that are tailored to your interests. These sources include:

  • The NFL, other NFL member clubs, Contest and event sponsors, and other marketing partners that share information with us;
  • Public and commercially available databases, including marketing research and data analytics resources from which we may receive demographic information (age, sex, household income, job industry and job title) from these sources; and
  • Third-Party Social Media Platforms that you use to send us messages and content may also transmit information to us from your Third-Party Social Media Platforms account, and you are authorizing us to collect, store, and use the information we receive from Third-Party Social Media Sites accordance with this Privacy Policy.

Our Mobile App

When you download and use The Steelers' Official Mobile App, we use mobile analytics software provided by third parties to collect information about the type of device you use, its operating system, your geolocation, and browsing and usage data such as how and how often you use the Mobile App and from where you downloaded the Mobile App. Certain features of the Mobile App require that you set up a fan profile, with a username and password, to use the feature. You must be at least 13 years of age or older to create a fan profile and participate in select Mobile App features. When you log in to your Mobile App profile, we will be able to identify you. The Mobile App services provider will also have access to your specific geolocation, device identification, and Mobile App usage information.

We use location-based information to verify your location and send location-based content to you. We may share your geolocation data with third party ad servers that send advertisements for merchants (such as restaurants) in your area. We also may work with third party partners who use technologies such as geofencing and beacons to identify fans attending a game, and contact fans via an in-app feature in order to serve unique content to enhance your gameday or event experience. These service providers are permitted to use your information only for the purpose of acting on our behalf. You can opt-out of location-based services at any time by editing your location settings on your device or by emailing us using the form provided at For additional information, see “How You Can Restrict Tracking Technologies and Personalized Advertising.”

How We Use Personal Information

We use your personal information to:

Provide the Services you request including: confirming and fulfilling an order you placed; completing a transaction; administering your Services accounts and memberships; registering you for an event or activity; providing customer service to you; responding to your questions, suggestions and complaints; and enabling your participation in Contests and community dialogue features;

  • Contact you about ticketing, purchases, registrations, membership matters, or a prize you have won;
  • Maintain and update the fan profiles, databases and records we keep about our fans and users of our Services including: demographic data; interests and preferences; purchases; participation in our events and activities; usage of online and Mobile App features; and customer satisfaction;
  • Send direct marketing and promotional materials to you about activities and events operated by or on behalf of the Steelers , the NFL, and our authorized marketing partners;
  • Partner with the NFL and third party online advertising providers, such as GoogleAds, to display personalized advertising on our Services and manage our advertising on other publishers’ websites based on your browsing activities and interests you have shown through your usage of our Services and other online and mobile platforms
  • Enhance our customer relations, expand our fan base and markets, continue to improve our Services, and develop new Services by using data analytics tools derived from cookies and other technologies to analyze the usage, demographics, and purchasing patterns of our fans and users, and assess the effectiveness of promotions and marketing programs;
  • Monitor the security of our Services including compliance with the specific terms and conditions of use that apply to our Services; and

For information about how to restrict the use of your information for personalized advertising, see “How You Can Restrict Tracking Technologies and Personalized Advertising.” For information about how to opt-out of promotional e-mails, see “How to Opt-Out of Promotional E-mails.”

Why and with Whom We Share Personal Information

  • Steelers Organization. We share your personal information with our affiliated companies for the purposes listed in this Privacy Policy.
  • The NFL. The NFL hosts and the other NFL member clubs’ websites. Both the NFL and the Steelers collect internet usage data automatically on our Websites, However, without your permission, we do not share your name, email address, or other directly identifying personal information you submit to us with the NFL.
  • Service Providers: We employ third parties to perform administrative and technology functions on our behalf. Examples include: fulfilling merchandise orders; hosting the Mobile App; processing registrations for camps and other events; providing customer service; managing account usernames and passwords; sending promotional emails and other marketing services; and providing information technology support, hosting and storage. These service providers may have access to personal information in order perform their functions, but they are not permitted to use personal information for their own business purposes.
  • Payment Processors. We use third-party payment service to process payments for tickets, events, and other Services. Your personal information as needed to process the transaction will be collected by the payment processor—not by us—and will be subject to the processor’s privacy policy, rather than this Privacy Policy. Payment processors are not permitted to use personal information for their own business purposes.
  • Third-Party Platforms: We use third-party platforms to deliver some of the features of our Services, including ticket sales and registration for training camps and youth summer camps. We also use Third-Party Social Media Services to communicate with fans who choose to communicate with us via those platforms. If you select these services or features, you will be transferred to a website owned and controlled by the third-party service even if that website displays the Steelers logos or appears to be a page on a Steelers Website. Any personal information you submit on these websites will be visible to the third-party service and will be covered by the third-party’s privacy practices. The Steelers also receive the information you submit on these platforms, except for payment information.
  • Data Analytics Services: When you use our online or Mobile App Services, data about you and your activities are collected by Google Analytics and other third-party data analytics services using cookies and similar technologies. Both the Steelers and the NFL (for receive aggregated Website usage and visitor demographics reports. The data analytics providers also use the aggregated data they collect on our Websites for their own business purposes. You can learn about how Google collects and processes data at You can learn about the controls Google offers to manage the collection and use of your information at
  • Third-Party Ad Serving: We use third parties to serve advertisements on our Services and on selected websites and mobile applications operated by others. These third parties may set their own cookies or similar web technologies to collect information about users' online and mobile device activities over time and across different websites.
  • Marketing Partners and Contest Sponsors: We may send direct marketing promotional materials to you on behalf of our third-party marketing partners, such as advertisers and sponsors of our Contests. The terms of Contest will disclose whether personal information, such as name, email and/or postal address, will be shared with these third-parties.
  • Third-party Advertising Research. The Services may feature Nielsen proprietary measurement software, which will allow users to contribute to market research, such as Nielsen TV Ratings. Nielsen believes that you should have a choice about whether to contribute to our research and insights. To opt out of Nielsen measurement, you can activate the "Limit Ad Tracking" (for iOS devices) or "Opt out of Ads Personalization" (for Android devices) option in your devices settings. For web, please visit: to learn more about the Nielsen digital measurement products and your choices in regard to them.
  • Aggregated Information: We may share aggregated information, such as demographics and online/Mobile App usage statistics, with advertisers, sponsors, and other organizations. When we share this type of information, we use commercially reasonable measures to remove information that identifies you individually.
  • Legal Process and Security: We may disclose your information to third parties to enforce our Terms of Use, respond to and resolve claims or complaints, prevent fraud and for other risk management purposes, and comply with or respond to law enforcement or legal process or a request for cooperation by a government entity, whether or not legally required.
  • Business Transactions: The Steelers reserve the right to disclose or transfer your personal information in connection with a business transaction such as a financing, reorganization, merger, or substantial sale of a business.

How to Restrict Tracking Technologies and Personalized Advertising

You can control how cookies and other internet and mobile application technologies are used to track and log data about your internet and Mobile App usage (including location-based information) and to deliver personalized advertisements to you on our Websites and third-party websites. These controls include:

  • Managing the preference settings on your browser and device;
  • Using browser settings (if available) to manage how your content information and preferences are stored.
  • Managing Flash cookies, which may be used to display personalized ads by clicking here;
  • Communicating directly with third parties that we may authorize to collect data on our Websites or Mobile App as explained at:;; Facebook; Twitter.
  • Purchasing a utility from an independent software provider that you install on your computer browsers to limit tracking of your browsing activity

Visiting to learn more about personalized advertising and how to opt-out of personalized advertising on your web browser and Mobile Apps by companies participating in the Digital Advertising Alliance

If you restrict the use of cookies and other technologies, some of our Services cannot be fully utilized. If you chose to restrict personalized advertising, you will still receive ads, but they will not be personalized based on your browsing activity.

Do Not Track (DNT) is an optional browser setting that is used by some advertisers and other third-parties. Our Websites do not respond to DNT signals.

How to Opt-Out of Promotional Emails

The Steelers will send promotional emails, newsletters, and similar marketing message to you if you sign up for our email alerts and give us permission to send those communications to you. You can choose to stop receiving email messages from the Steelers by following the "unsubscribe" instructions located near the bottom of each email we send. Please note that opt-out requests may take up to ten days to be effective.

You may also receive promotional and marketing emails from the NFL and other marketing partners if you specifically sign up to receive them. You can stop receiving these communications by following the unsubscribe instructions provided by the sender.

If you unsubscribe from receiving promotional emails, you will still receive transaction-related and other communications that are not promotional or marketing in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited promotional email messages.

Social Media Activities and Links to Other Websites

Fans may use social media platforms and services, such as Twitter and Facebook (“Third-Party Social Media Services”) to post comments, questions, and images about the Steelers. This Privacy Policy does not apply to (1) information you share when you communicate with us using a Third-Party Social Media Platform account, or (2) information you provide to third parties whose websites or applications you choose to access from links and advertisements posted on our Services. The Steelers are not responsible for the personal information you choose to post on Third-Party Social Media Services or how others may use your information or images.

When you connect your Services account with a Third-Party Social Media Platform account, you will share information with friends and other users who can access your Third-Party Social Media Service account and with your Third-Party Social Media Service provider. By connecting with your Third-Party Social Media Service account, you authorize us to facilitate the sharing of information with those who have access to information on your Third-Party Social Media Service account. Your use of information that you submit on the Third-Party Social Media Service platform will be governed by the Third-Party Social Media Service’s privacy policy. Also, if you connect with any of the social media activities available through our Services, such as the Facebook "Like" button and a “retweet” on Twitter, the Third-Party Social Media Service platform controls these activities, not the Steelers. Likewise, if you click on a third party link or advertisement on our Websites or Mobile App, you will be transferred away from the Steelers’ Website or Mobile App and onto the third party’s location, and the third party’s privacy policy will govern information you provide at that location.

The companies that control these third party internet sites, mobile applications, and services may collect your IP address and the information that your visit originated from our Services, and may set a cookie to enable their features to function and track your usage. The links we provide do not constitute an endorsement by us of the content or owners of any linked websites, mobile applications or social media platforms. Your interactions with any Third-Party Social Media Service or any other third-party website, mobile application or service are governed by the service provider’s privacy practices and you should consult the provider’s privacy policy before submitting or allowing any collection of personal information.


We have adopted security procedures to protect the personal information we collect. Despite our efforts to safeguard your personal information, we cannot guarantee it will be completely secure from unauthorized access, disclosure, use, or alteration. There is always a risk inherent in the electronic transmission and storage of information. To protect the security of your user name and password, we recommend that you use a complex password that is different from passwords you use for other activities, keep all your passwords in a safe place, and do not share your passwords with others. Always remember to logout after your session ends so that that other people cannot access your account information.

How Long We Retain Personal Information

We will retain your fan profile and other personal information (including geolocation data) as long as we provide Services to you, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We may also retain and use your information after providing the Services to you for our legitimate marketing purposes (unless you instruct us to stop sending communications to you).

Children's Online Privacy

The Steelers’ online and Mobile App Services are not specifically directed to children. The Steelers do not knowingly collect, use, or disclose personal information from children under the age of 13. If we learn that personal information from children under age 13 has been collected, we will take reasonable measures to promptly delete that information from our records. If you become aware of any personal information we have collected from children under age 13, please contact us as explained below under “How to Contact Us.” In order to sign up for our online and Mobile App Services, it is necessary to confirm that you are at least 13 years of age. Some activities, such as Steelers’ summer youth camps, are intended for children. To register a child under age 13 for a Steelers’ summer camp or another activity open to that age group, the parent or guardian must submit the online registration form, provide a credit card payment, and provide such other proof of consent to the gathering of any information regarding such parent’s or guardian’s child as may be requested by the Steelers.

If you believe we have obtained data about a child under 13 years of age without the consent of a parent or guardian, please notify us at

Privacy Rights of California Residents

Under California Civil Code Section § 1798.83, California's "Shine the Light" law, California residents who provide personal information in obtaining products or services for personal, family or household use are entitled to request and obtain, once per calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses those businesses with which we shared customer information for the immediately prior calendar year. You may request this information by contacting us as explained in “How to Contact Us” below and indicating "Request for California Privacy Information." Not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.

International Users

Please note that the Services are directed towards users who reside in the United States. If you reside or are located in a different country, the data protection laws of that country may differ from the laws of the United States in the ways your personal information is protected. We want you to understand that when you provide your personal information to us, or we obtain it through your use of our Services or other means, your information will be transferred to the United States and processed in accordance with the laws of the United States and the guidelines of this Privacy Policy.

Changes to this Privacy Policy

We may amend this Privacy Policy at any time. If we make a material change to the way in which we collect, use, or share your personal information, we will post a notice on our Websites. Your continued use of the Services after a change to this Privacy Policy constitutes your consent to be bound by the revised Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices.

How to Access and Manage Your Personal Information

You can correct, update, or make changes to the information we have about you by logging in to your Mobile App or online account and making the required changes or by contacting us as explained in “How to Contact Us.” You may request that we no longer use your information to provide services to you by emailing us at or by contacting us by postal mail at the address provided in “How to Contact Us.” We will respond within a reasonable timeframe.

How to Contact Us

Please direct your account changes and questions and concerns regarding this Privacy Policy and your personal information either:

By postal mail to:

The Pittsburgh Steelers
3400 South Water Street
Pittsburgh, PA 15203
Attn: Privacy Policy

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at