The Steelers honored Race Car owner and Pittsburgh native Chip Ganassi prior to the start of game against the Bengals on Sunday at Heinz Field.
Ganassi, who was accompanied by his daughter Tessa, received a #10 Ganassi Steelers jersey from team President Art Rooney II.
"Chip Ganassi has had one of the most outstanding years of anyone ever involved in sports from Western Pa.," said Rooney. "We are excited to recognize Chip and the accomplishments of his racing teams. It will be a great opportunity for Steelers fans to applaud the outstanding achievements of one of Pittsburgh's own."
Ganassi received a hometown heroes welcome from the Heinz Field crowd.
"It's really special to be here," said Ganassi. "I have never been down here on the field, and especially never before a game started. I am very excited about it, very excited to have my daughter Tessa here with me.
"This Steelers team is a great team. I am looking forward to watching them."
In 2010 Ganassi's race teams recorded a team-record 10 victories across the three touring series they compete in, which includes the NASCAR Sprint Cup Series, the IZOD IndyCar Series and the GRAND-AM Rolex Sports Car Series.
His teams also won the first-ever Triple Crown of American Auto Racing with victories in the Daytona 500, the Indianapolis 500 and the Brickyard 400.
"This year it just kept building and building," said Ganassi. "We knew we had the talent, but it all came together for us in 2010 in all of the series we race in. It's going to be fun trying to top it in 2011."
Ganassi's Indy car team and his GRAND-AM team won championships as well.