Rock Steelers Style will go virtual

It's become an event fans and players alike look forward to every year. It's fun, it's playful, it's entertaining, and more than anything, it benefits a good cause.

And this year, it's taking on a whole new look.

Rock Steelers Style, the team's annual fashion show, will go virtual this year with the theme 'Far & Wide,' as fans everywhere will be able to watch it online with their own homefield advantage.

Rock Steelers Style: Far & Wide, which is presented by Neighborhood Ford Store, PNC Bank and UPMC, will take place on Friday, Oct. 23 at 8 p.m. and will be streamed on, the Steelers mobile app, and on their Facebook, Twitter and YouTube channels, as well as being available on demand afterwards.

Current and former players and their families will show off the latest fashions, including those from Kiya Tomlin and the Steelers Pro Shop, as well as show their talents with lip sync performances and dance moves. Art and Greta Rooney and Mike and Kiya Tomlin will serve as the honorary chairs for the show.

And fans can do their part to help. Beginning on Friday, Oct. 16, the team will launch an online auction for the benefactors, the UPMC Sports Medicine Concussion Program and the Cancer Caring Center. Details will be announced then, but the auction will include unique, one-of-a-kind items and experiences, including some filled with Steelers history.