The NFL has partnered with the American Cancer Society for the 13th consecutive season for 'Crucial Catch: Intercept Cancer.' The initiative supports the fight against cancer and is highlighted by NFL teams during October.
The Steelers will host their Crucial Catch game on Sunday when they take on the Denver Broncos at Heinz Field.
Local cancer survivors will join Ryan Shazier for the Terrible Towel Twirl in the Ford Fan Zone before the game. They will also be a part of the National Anthem performance by Larkin Poe, who are dedicating it to the survivors.
Fans entering Heinz Field will be given a pink Terrible Towel, which will be distributed by UPMC volunteers. In addition, UPMC Hillman Cancer Center and UPMC Magee Womens Hospital will be presenting a $10,000 check to Komen of Greater Pennsylvania for research and programs.
There will be no shortage of support throughout Heinz Field, with on-field stencils and goal posts wraps being among the featured items supporting Crucial Catch. Players and coaches will also show their support, from sideline apparel like pins, gloves, wristbands, sideline caps and other items.
Fans will also be able to fill out 'I Honor' cards at the game to support someone they know who is fighting or fought cancer.
At halftime there will be a Crucial Catch Contest, with five UPMC cancer doctors competing in an on-field catching competition for the honor to present UPMC Hillman with a $10,000 donation.
The Steelers will also use their digital and social platforms to share the importance of the initiative.