For the third year the NFL is allowing players to represent a charity that they are passionate about in a unique manner with the league’s player cause initiative, My Cause, My Cleats.
The initiative was created for NFL players to showcase a charitable cause that is meaningful to them. Players took part in helping to design their own cleats, with the NFL giving final approval.
The Steelers will wear their custom cleats when they play the New England Patriots on Sunday, Dec. 16 at Heinz Field, but there was a sneak peek at a few of them as a part of the NFL’s ‘unboxing’ day.
Antonio Brown, who is supporting his Live Your Vision Foundation, and Joe Haden, whose cause is Special Olympics as he is their global ambassador, received their cleats already.
And there will be plenty more to come.