The Steelers will take part in the NFL's celebration of Hispanic Heritage Month, honoring it this Sunday at Heinz Field when they take on the Cleveland Browns.
With a huge following in Mexico the Steelers have expanded their Mexican radio broadcasts this year, now being heard on Grupo Imagen - Destrito Federal (Mexico City) XEDA-FM 90.5.
Game entertainment on Sunday will have a Latin flavor, with Puro Queso performing on the Coca-Cola Great Hall Stage pregame and Miguel's Mariachi Fiesta on the West Main Concourse. The California University of Pennsylvania marching band will perform a Latin music mix on the field during pregame.
Banners around the stadium will highlight Hispanic Heritage Month and the Color Guard will be comprised of local members of the United States Army who are of Hispanic descent.
Fans will also be treated to a video segment of the Steelers Football Camp that was held in Mexico over the summer. To watch the full video, click on Steelers Football Camp in Mexico.
The team's commitment to Youth Football will be on display Sunday when four teams take part in a football exhibition at halftime, with each team running five plays from the 20-yard line to try and score.
The Steelers were named the 2010 Pop Warner NFL Team of the Year and four local Pop Warner teams will be taking part in the exhibition with Swissvale facing Arken in the Junior Midgets (11-13 year olds) and Duquesne playing Steel Valley in the Midgets (13-15 year olds) game.
Players from each of the teams will also serve as honorary co-captains for the coin toss, taking the field with the Steelers captains.
Fans are asked to bring non-perishable food and grocery items to Sunday's game for the Annual Steelers Food Drive at Heinz Field. Food bank volunteers will be located at the gates and on Art Rooney Avenue collecting. Fans can also make cash donations. For more information, visit the Steelers Food Drive.
The team will also continue to celebrate Breast Cancer Awareness Month with Pink elements throughout Heinz Field. In addition, players are permitted to wear their pink equipment throughout the month of October.
Country music star Chris Young, a former winner of the show Nashville Star, will perform the National Anthem. Young's current hit, "The Man I Want To Be," was recently number one on the charts.
The Steelers will wear their alternate jerseys on Sunday against the Browns, sporting gold helmets with the "throwback" jersey and white pants.
Fans of all ages can experience the history of the Steelers organization, broadcast a play-by-play call of a great Steelers moment and win great prizes when the Coca-Cola Travelling Great Hall stops by California University of Pennsylvania on Saturday, October 16 from 1:30-3:30 featuring an autograph signing by safety Ryan Mundy and ticket giveaways.