Coors Light Kickoff and Ribfest at Heinz Field

Fans can kick off Labor Day Weekend and enjoy four straight days of great food and entertainment at theCoors Light Fifth Annual Kickoff and Rib Fest. The festival runs from Aug. 29 through Sept. 1 on the North Shore.
The weekend includes four days of football, ribs and rock-n-roll with free admission to all festival grounds and concerts.
Friday is highlighted by a free concert by The Clarks, while Pitt football entertains Bowling Green on Saturday afternoon at Heinz Field. On Saturday night, Night Ranger will perform a free concert. On Sunday evening, fans have the chance to meet the Star Wars characters and also listen to a free concert by Kenny Wayne Shepherd.
The event concludes on Monday with the 20th Annual Gatorade/Steelers 5K Race in the morning and a free concert by Bad Company in the afternoon. There will be activities for kids throughout the weekend by Mike The Balloon Guy.
Sponsors for the four-day event include WDVE-FM, KDKA-TV, TUMS, Coors Light, MasterCard, Big Machine Records, U.S. Army, U.S. Marines, Cricket, Ticketmaster and Kingsford.
For more information on the Kickoff and Rib Fest, please log on to
The following is a schedule of events for the four-day festival:
• Free for festival grounds and concerts; regular ticket charge for Pitt vs. Bowling Green game
Friday, August 29:

• Steelers Experience, 3 p.m. – 8 p.m.
• Free Concerts:
• The Clarks, 9 p.m.
Opening Act: Tres Lads, 7:30 p.m.
Saturday, August 30:
• Festival Grounds are open free to the public.
• No Steelers Experience
• Pitt vs. Bowling Green (ESPNU), Noon
• Charge for tickets to enter the stadium; regular Pitt Gameday activities.
• Free Concerts:
• Night Ranger, 9 p.m.
Opening Act: Shari Richards, 7:30 p.m.
Sunday, August 31:
• Steelers Experience, Noon – 8 p.m.
• Meet the Star Wards Characters (Art Rooney Jr. Ave.), 4 – 7 p.m.
• Free Concerts:
• Kenny Wayne Shepherd, 9 p.m.
Opening Act: Jill West & The Blues Attack, 7:30 p.m.
Monday, September 1:
The 20th Annual Gatorade Steelers 5K Race, Fitness Walk and Kids Kickoff Run
- Steelers Alum Craig Wolfley will chair
- Event Benefits the Art Rooney Scholarship Fund
- For More Information call 412-697-7713 or visit
- Roads around the stadium will be closed for the race
• Steelers Experience, Noon – 7 p.m.
• Autograph signing by Steelers Alum Louis Lipps, Noon – 1 p.m.
• Steely McBeam meeting and greeting, Noon – 2 p.m.
• Free Concerts:
• Bad Company, 5:30 p.m.
Opening Acts: Vanessa Campagna (3 p.m.), The Stickers (4 p.m.)
• Multiple Nationally Known Rib Vendors
• Festival Foods (funnel cakes, lemonade, etc.)
• Vendors (Arts, crafts, etc.)
• The Coca-Cola Great Hall will be open free Friday, Sunday and Monday with Steelers Memorabilia, Hall of Fame Lockers and Interactive touch screens.
• Entertainment and activities are subject to change.
• Free bike parking on General Robinson Street (Friday, Sunday and Monday all day; Saturday after 5 p.m.)
• Mike The Balloon Guy will be open throughout with games, rides and activities.
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