LATROBE, Pa. – It's the line you hear over and over again when training camps open around the NFL.
But when you hear William Gay and his Steelers teammates say it, you know it comes from the heart and they mean it.
"We don't play around when we say we want to be Super Bowl champions," said Gay. "Our expectations are high. That is the only goal we have."
Last year, the Steelers got a step closer to that goal, making it to the postseason after missing out the previous two seasons. But you know as well as I do, close only counts in horseshoes and hand grenades.
"To get to the playoffs is not an accomplishment, it's a part of the process and we didn't finish the process," said Gay. "That is the chip on our shoulder or the unfinished business that we are coming out here to try and develop and limit the mistakes we did last year.
"I couldn't really watch the playoffs last year because you felt like you were supposed to be there. You get selfish when you aren't in the playoffs any longer. We have some unfinished business this year. I think the whole team has a chip.
"But you have to get rid of 2014 and get ready for 2015. It's something we have to do."
It wasn't an easy thing to do, especially with the playoff loss coming at the hands of their biggest rival, the Baltimore Ravens. But with camp underway, it's all about looking ahead.
"We are coming together these four weeks," said Gay. "You hate that you are a long time in camp, but it's going to be good for us to come together and not worry about anything else but football."
Gay, who is in his ninth NFL season, is helping the secondary coming together, especially with so much youth at the position, including three rookie draft picks. While he doesn't consider himself a rah-rah leader, he is just trying to do it by example and helping out the same way veterans did for him when he was a young player.
"That is what Deshea (Townsend) and Ike (Taylor) told me," said Gay. "What we are doing for you now, teaching you, mentoring you, helping you learn the ropes, at one point you are going to have to do the same.
"Now it's my turn. There just happens to be a lot of young guys to do it for."
The Pittsburgh Steelers took on day two of practice in pads at Saint Vincent College.