As the NFL prepares to celebrate Super Bowl 50 on Sunday, Feb. 7, they have introduced a new “Super Bowl Babies” campaign that kicked off with a long-form music video and will also feature a 60 second commercial during the game.
“Super Bowl Babies” features fans born in Super Bowl winning cities approximately nine months after their team won the game, and includes Steelers fans born in 1976, nine months after the Steelers won Super Bowl X, the team’s second of six Super Bowl titles. The video already released brings together fans ages 2 to 49 from eight Super Bowl winning cities to sing along with musical superstar Seal to a Super Bowl version of his hit song ‘Kiss from a Rose.”
“For 49 years, our fans have rallied around their favorite teams on Super Bowl Sunday and passed their pride and passion down to the next generation,” said Dawn Hudson, NFL Chief Marketing Officer. “We are excited to celebrate our football families by shining the spotlight on Super Bowl Babies, those fans born into a lifelong love of their team and the game.”
The Super Bowl 50 commercial, called “Super Bowl Babies Choir” is part of the league’s “Football is Family” campaign and will air on the heels of the third quarter of Sunday’s game.
In addition, the NFL and Buzzfeed will launch the “Are You A Super Bowl Baby?” quiz on Tuesday so fans of all 19 Super Bowl winning teams have the opportunity to discover whether they are part of this football family.
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