The Pittsburgh Steelers have become the first official sports franchise to join musical.ly, the world's fastest growing video social network. Starting September 5th, the Steelers will invite fans to participate in the legendary #TerribleTowelTwirl for a chance to be featured on the Steelers' official musical.ly account. The kick off video features Steelers players Arthur Moats, William Gay, Maurkice Pouncey, Artie Burns, Ryan Shazier and Antonio Brown twirling the towel to the tune of Pittsburgh native Wiz Khalifa's song "Black and Yellow." To watch, click HERE. musical.ly's #TerribleTowelTwirl kicks off on Monday, Sept. 5th through Monday, Sept. 12th when the Steelers play against the Washington Redskins.
The Terrible Towel has become an iconic symbol for Steelers fans, with Terrible Towels passed down through generations, or purchased when a new Steelers fan is born. The Terrible Towel was the brainchild of former Steelers radio announcer Myron Cope during the playoffs in 1975 and helped provide the magic touch as the Steelers went on to win Super Bowl X over the Dallas Cowboys. Since then the Terrible Towel has been a staple in the homes of all Steelers fans, and players as well.
The Pittsburgh Steelers are the latest to join musical.ly, one of the most popular and fastest growing social networks with over 120 million users. The platform, which has attracted major artists and entertainers such as Selena Gomez, Taraji P. Hensen, Ariana Grande, Meghan Trainor and Jason Derulo has become the ultimate destination for fans to share, discover and create videos with their peers.
Founded in 2014, by creator Alex Zhu and longtime friend, Luyu Yang, musical.ly is a video social network for creating, sharing and discovering short videos. Every day, millions of people use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos that are shared across the musical.ly community. With over 120 million users, musical.ly has hit #1 in the iOS app store for free apps in 20 countries - including the United States. In June of 2016, musical.ly released its breakout livestreaming platform live.ly, which provides the musical.ly community with a broader canvas on which they can express themselves. Immediately following its official launch, live.ly began trending and hit the number one spot in 8 countries in the iOS app store.