The NFL wears pink throughout the month of October to raise awareness and support those who are affected by breast cancer.
CHICAGO, IL - Bright Pink, the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie, the intimates and apparel line from American Eagle Outfitters, Inc. in support of Breast Cancer Awareness Month. Aerie will offer a Bright Pink Limited Edition Bralette™ with 100% of sales benefitting Bright Pink, as well as customer fundraising opportunities. This will mark the sixth consecutive year for the partnership and will run both in-store and online from October 1, 2015 – October 22, 2015. In addition, Aerie will introduce several opportunities for customers to help aid the cause, including inviting shoppers to donate to Bright Pink by rounding up their in-store purchase totals and offering a free gift of a bracelet with a donation of $5 or more. The goal of the partnership is to spark the conversations around the importance of breast health awareness starting at a young age and raise funds to fuel Bright Pink's life-saving education and support programs.
"We feel so fortunate to be teaming up with Aerie for the sixth year in a row. The partnership is grounded in an authentic desire to reach young women and inspire them to be proactive with their health," said Bright Pink Founder and CEO, Lindsay Avner. "Through Support Your Girls, Aerie will raise critical funds that support the growth and expansion of our programs while also educating their customers on breast health – a combination of efforts that will result in countless lives saved."
"Aerie is thrilled to continue our partnership with Bright Pink and celebrate our sixth consecutive year. This year's "Support Your Girls" Campaign includes the launch of our limited-edition Aerie Bright Pink Bralette with 100% of all sales benefitting Bright Pink," said Jennifer Foyle, Global Brand President of Aerie. "Our work with Bright Pink allows us to educate and empower our consumer about their health as well as share our commitment to #AerieREAL and body positivity!"
In Pittsburgh, where American Eagle Outfitters is headquartered, Aerie has partnered with the Pittsburgh Steelers to construct a 2-story breast cancer ribbon to heighten awareness, which will be covered from top to bottom with Aerie bras. The ribbon sculpture will be raised in front of Stage AE, where thousands of people will be able to view it from Heinz Field during the Pittsburgh Steelers and University of Pittsburgh football games throughout Breast Cancer Awareness Month in October, and it will make its debut at the Pittsburgh Steelers vs. Baltimore Ravens primetime game on October 1.
This Wednesday, September 30, Aerie employees and leadership will come together to construct the ribbon sculpture, designed by local artist Steve Ford, at Stage AE from 9:00 – 11:00 AM EST. The company will launder and contribute bras from the sculpture to local women shelters in Pittsburgh following the campaign.