Underground Printing has announced it is partnering with the Pittsburgh Steelers for the sale and distribution of the "Stronger Than Hate" logo shirts. Proceeds from the sale of the shirts will benefit the Jewish Federation of Greater Pittsburgh – Fund for Victims of Terror.
"We are partnering with Underground Printing to ensure the proceeds from the shirts are directly going to the Jewish Federation of Greater Pittsburgh – Fund for Victims of Terror," said Burt Lauten, Steelers Director of Communications. "As a community, we are still mourning the loss of innocent victims from last weekend, and we want to try to ensure the money raised from the sale of the shirt goes to the Jewish community as we come together to show the world we are stronger than hate."
The design is a modified Steelers logo and was created by Tim Hindes, the Principal and CEO of Trailblaze Creative, in response to last weekend's tragedy at the Tree of Life Synagogue. Underground Printing, the Steelers and Hindes have agreed to work together in order to make certain that proceeds from the sale of products containing the logo will benefit the victims of the Tree of Life Synagogue tragedy.
Underground Printing is producing the shirts and distributing them out of their Oakland area store, located at 117 Meyran Ave. Supporters can also purchase the shirts online at ugp.io/steelcity. Retailers can contact Underground Printing at firstname.lastname@example.org to place wholesale orders.
Shirts are expected to be in Pittsburgh retail stores by next week.