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Pittsburgh Steelers launch new E-commerce site

Posted Sep 15, 2015

Now Steelers Nation Can "Wear What We Wear"

PITTSBURGH, Pa. The Steelers have launched a brand new e-commerce site featuring the new line of Steelers gear, now available for the start of the NFL football season.


The new line of merchandise will include the very same clothing and gear worn by many of the Steelers players and coaches, allowing fans to “wear what we wear.”


"It's no secret Steelers Nation are passionate and loyal fans, who are never afraid to show their Steelers colors," said Susan McGalla, Steelers Director of Strategic Planning. "And we’ve launched a new site to provide every Steelers fan a dynamic online location for getting all their authentic Steelers-wear.” 


The new Steelers E-Commerce site, shop.steelers.com, will allow fans the convenience of shopping on all their devices, including mobile phones, tablets, laptops, and desktops. The site also contains photos of Steelers coaches and players wearing the newest merchandise.


To tell fans about the new site, the Steelers will begin airing a new TV commercial, showcasing how the members of Steelers Nation are proud to wear their Steelers colors…anytime and anywhere.  To see the ad, please visit: steelers.com/wear


As part of the new Steelers merchandise site launch, the Steelers will be offering fans the opportunity to win the ultimate fan wardrobe…a closet full of many of the newest Steelers jerseys, hats, hoodies, and jackets.  Details for entering the contest can be found at shop.steelers.com.

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