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McDonald's FanCam coming

Posted Jan 20, 2011

Ever wonder how 100,000 people will claim to have attended a famous sporting event at a site that held only 70,000 fans? Well, here’s your opportunity to prove you attended the 2010 AFC Championship Game and share it all with friends and family.

The McDonald’s GigaPixel FanCam makes this possible.

The Steelers are asking fans to be in their seats by 6 p.m. for the 6:30 p.m. kickoff of Sunday’s game vs. the New York Jets, because at that time an ultra-high-def, 5 billion pixel panoramic image will be shot from the center of the field.

This 360-degree, high-definition image will capture Heinz Field in its entirety, and it takes between 5-7 minutes to shoot. Fans will be able to “step inside” the panoramic image and look around, as if they were standing in the middle of Heinz Field for a frozen moment of time just before the opening kickoff of the 2010 AFC Championship Game.

The resolution of 5 billion pixels is so high that fans will be able to zoom in to find themselves or friends, or even to cruise around Heinz Field to see who else was a part of the 15th Conference Championship Game in Steelers history.

Make sure you are following the Steelers Official Facebook page and you will be notified as soon as the picture is available for “tagging,” sometime on Monday. The actual photo will live on Steelers.com where fans will be able to go to it and then simply follow the directions to find yourself and share it with friends and family.

Following the game, fans will have the ability to purchase this one-of-a-kind panoramic from the Steelers Official Photo Store, and to personalize the keepsake they are able to order it with their individual photo placed on the Heinz Field scoreboard.

Click to see an example of the McDonald’s FanCam.

 

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